

Your logo should be more than a pretty mark—it should be a scalable, memorable asset that anchors your brand across web, print, and product. We craft logos that look sharp at 16px and on a 60-foot billboard, backed by a clear process and real file deliverable
Retention that pays for itself
Own your audience, don’t rent it. We help you turn casual visitors into repeat buyers and true fans.
Content + data, not either/or
Copy that sounds human. Targeting that’s surgical. Designs that are fast, accessible, and mobile-first.
Automation that feels personal
Behavior-based journeys that send the right message at the right time—without you babysitting.
Deliverability first
Warmups, list hygiene, DMARC/SPF/DKIM, and permission strategy so your best emails actually land.
Experience your vision—with lifecycle email that compounds.

Discovery & Research
We align on goals, audience, competitors, and brand personality. You get a one-page creative brief to confirm direction.

Concept & Design
We explore typography, form, and color to craft three distinct vector concepts, then review together.

Refine & Finalize
We iterate with focused rounds to land the strongest mark, then deliver your full logo suite and usage guide.
We translate your mission, audience, and market position into visual criteria, so the mark isn’t just pretty—it’s purposeful and measurable.
We explore multiple creative routes—symbol, wordmark, monogram, or hybrid—then refine the strongest idea into a cohesive identity.
Primary/secondary palettes are built for contrast, print accuracy, and digital readability, meeting accessibility contrast targets.
You get master vectors and exports for web and print (AI, EPS, PDF, PNG, JPG), plus RGB/CMYK values and clear background options.
Competitive audits and mood mapping ensure your logo occupies clear territory in the landscape—distinct, memorable, and defensible.
Letterforms and symbols are custom-tuned for legibility, character, and balance, with careful spacing and optical adjustments baked in.
Your logo comes in smart lockups—primary, stacked, and mark-only—so it scales cleanly from app icon to billboard without losing impact.
A concise usage guide covers spacing, color, misuse, and file handling; optional social avatars, favicons, and stationery templates accelerate launch.

Ownership of final approved logo
Master vectors + web/print exports
Color codes (HEX/RGB/CMYK), font notes
Primary, secondary, and mark-only versions
Light/dark backgrounds + transparent PNGs
Clean folder/naming structure (Brand/Logo/Primary, Secondary, Icons, Exports) for easy handoff and team use.
Common pixel sizes for web/app (1×/2×/4× sets like 256, 512, 1024) so everything looks sharp everywhere.
CMYK PDFs with bleed/safe-area guidance and optional spot/Pantone recommendations for premium print runs.
Purpose-built marks for embroidery, stamps, etching, and low-ink applications without losing identity.
A short summary showing palette contrast ratings (WCAG) to keep UI and marketing legible and compliant.
A few realistic placements (site header, social avatar, business card) to visualize real-world usage.
One-pager with minimum sizes, clear space, and common “don’ts” so partners don’t accidentally distort the mark.
Yes. We run a quick discovery to align on audience, positioning, and personality so concepts are on-target.
If something already resonates (colors, shapes, initials), we can evolve it rather than reinvent.
You do—upon final payment and handoff, usage rights transfer to your company.
We can do preliminary checks; formal trademark searches should go through your IP attorney.
We design from scratch, avoid stock icons for core marks, and aim for distinctive, defendable forms.
Yes—common sizes for profile, cover, post, and favicon/app icons can be bundled.
We regroup using your feedback and the brief, then produce a fresh round focused on what’s missing.
Grab a fast audit and we’ll show you where the wins are hiding—then build the plan to capture them.

Book a strategy call. We’ll audit your journey end-to-end and show you a practical path to more booked revenue.

From smart websites to automations, Market4Play fuels your digital growth.
Main Phone: (518) 619-5180
Email: [email protected]
Business Hours:
Monday to Friday: 6:00am to 6:00pm
Saturday & Sunday: Closed
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