EXPERT PPC MANAGEMENT FOR GOOGLE AND META APPS

BUSINESSES

LEADS

Pay-Per-Click Advertising Services

Your ad spend should perform. We build and optimize PPC campaigns with laser-targeted audiences, high-converting creative, and rigorous reporting—so you see real pipeline, not just traffic.

From startups to enterprises, our playbooks deliver measurable ROI fast. We implement clean account architecture, conversion tracking (GA4 + platform pixels), and airtight negative-keyword hygiene to cut waste. Then we iterate—A/B testing ads and landing pages, tuning bids and budgets weekly, and scaling only when winners are proven.

What you get

Google Ads (Search, Performance Max, Display, YouTube, Retargeting)
Microsoft Ads (Bing Search, Audience Network)
Meta Ads (Facebook + Instagram, Feed, Reels, Retargeting)

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PPC Advertising Services

Strategic content that drives demand—mapped to revenue

How We Win

Discovery & Setup

Goals, conversion mapping, budgets, competitors, tracking, and clean account architecture.

Build & Launch

Keyword and audience research, ad groups with tight themes, compelling creative, extensions, and conversion-optimized landing pages.

Optimize & Scale

Weekly bid and budget tuning, negative keyword hygiene, creative A/B tests, audience refinement, and expansion once winners are proven.

What You Get

Conversion tracking & GA4 events (calls, forms, purchases)
Clean campaign structure (SKAGs or STAGs where it makes sense)
Ad copy & creative variants + extensions
Negative keyword library & placement exclusions
Landing page CRO recommendations (or we build the page)
Branded remarketing + suppression logic
Transparent dashboards and monthly roll-ups

Reporting Cadence

Weekly: performance notes + actions taken
Monthly: KPI report (CPL/CPA, ROAS, assisted conv.), next-month plan
Quarterly: strategy review (what to cut, where to double down)

Compliance & Brand Safety

Free Account Audit

Data Privacy & Security

First-party data only; no purchased lists or scraped contacts
Explicit TCPA/CTIA consent logging (timestamp, IP, source, consent text)
Data retention policy + regular list hygiene and suppression
HTTPS everywhere, HSTS, and least-privilege access to ad accounts

Account Governance & Risk Controls

Change logs + approval workflow for budgets, bids, and creatives
Brand-safe inventory filters and topic/category exclusions across networks
Ad disapprovals monitored with documented remediation steps
Quarterly policy audit (Google/Microsoft/Meta) with updates to playbooks
Negative keywords and placement exclusions
Clear consent language on all lead forms
Branded tracking links and UTMs
Ad policies adhered to across Google/Microsoft/Meta

FAQs

What results should I expect—and when?

Early efficiency gains often appear in 30–45 days from structure and keyword/creative tuning. Compounding ROI comes after 60–90 days as tests mature and we scale winners.

How do you keep lead quality high?

Intent-based keywords, negative lists, audience layering, strong offers, and landing-page clarity. We also score leads and can route junk away from your team.

Do you handle tracking?

Yes. We implement GA4 events, conversions, call tracking, and server-side tagging where applicable, then validate with test traffic.

What’s your optimization rhythm?

Weekly: bids/budgets, queries, placements, and creative tests. Monthly: report + next-month plan. Quarterly: strategy review.

Can you work with multi-location or service areas?

Yes—location assets, city/service-area ad groups, and location-level landing pages.

What platforms do you recommend first?

Start where intent is highest (Google Search). Layer remarketing (Meta/Display/YouTube). Add Microsoft to capture incremental query share with lower CPCs in many niches.