LEAD GENERATION THAT ACTUALLY GENERATES REVENUE.

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LEADS

LEAD GENERATION Services

Market4Play designs systems that attract, qualify, and convert the right people—then proves it with revenue reporting. We blend paid and organic acquisition, conversion-ready pages, lifecycle automation, and AI assistants that don’t sleep.

Our Operating System:

  • Diagnose: Market, ICP (ideal customer profile), offers, and backlog analysis.

  • Deploy: High-intent pages, ads, sequences, and AI agents wired to your CRM.

  • Prove: Fast experiments, A/B tests, and pipeline QA—win or learn every 7–14 days.

  • Compound: Double-down on winners, expand channels, and raise the ceiling with LTV plays.

SEO-only?

Already have content and just need rankings, structure, and schema? See our SEO Services.

Lead Generation Services

Experience your vision with precision targeting, AI-enhanced funnels, and reporting that ties every click to booked calls and sales.

How We Work Best

Targeting

ICP builds, lookalikes, in-market signals, and remarketing windows.

Offers

Audit → quick wins → split tests (proof-of-value before scaling ad spend).

Funnels

Speed-to-lead, pre-qualification, and friction-free booking.

Services

Content Marketing

Useful, findable content built to rank and convert: pillars, clusters, case notes, shorts, and PR-worthy assets.

Explore CM

Email Marketing

Behavior-triggered campaigns that welcome, educate, and convert—without burning your list. Deliverability first.

SMS Marketing

Timely, compliant nudges tied to intent (quotes, appointments, reactivation). STOP/HELP baked in.

Pay-Per-Click (PPC)

Search, Shopping, and social ads tuned to buying intent. We don’t chase clicks—we fund pipeline.

Search Engine Optimization (SEO)

Technical cleanup, entity-rich content, internal links, and review velocity to lift Maps + organic rankings.

Social Media

Creative that earns the scroll and feeds remarketing. Organic + paid working together, not in silos.

Conversion-Ready Websites

Fast, on-brand pages that remove friction and get people to demo, book, or buy.

AI Chat & Voice Agents

On-brand automation that answers, qualifies, and books—so humans handle the high-value conversations.

Analytics & RevOps

Single source of truth for marketing → revenue. No mystery math, no vanity metrics.

What You Get

Acquisition

  • Paid Search & Performance Max (Google)

  • Paid Social (Meta, TikTok, LinkedIn)

  • Local SEO & Maps + Organic SEO (pillar pages, clusters, schema)

  • Remarketing & partner/referral programs

Lifecycle & Retention

  • Email & SMS flows (welcome, nurture, win-back, VIP)

  • Review generation & reputation lift

  • Reactivation plays and churn saves

Attribution & RevOps

  • Call, form, and deal tracking to revenue

  • Dashboards: CAC, ROAS, pipeline velocity, LTV

  • Compliance guardrails (TCPA/SMS, email opt-in, domain health)

More Qualified Leads • Lower CAC • Higher Close Rates
We don’t sell “traffic.” We build pipelines—measurable, compliant, and compounding month over month.

Conversion

  • Offer sprints & messaging tests

  • Landing pages, lead magnets, checkouts

  • Forms, calendars, progressive qualification

  • CRO (conversion rate optimization)

AI Assist (Chat & Voice)

  • Brand-Trained Conversations: Agents trained on your FAQs, services, policies, and tone—pulling from your knowledge base to stay on-brand.

  • Lead Triage & Qualification: Dynamic question paths score intent, capture context, and route hot leads to the right calendar or queue.

  • 5-Minute SLA Coverage: Instant responses on web/chat/voice with after-hours capture and smart follow-ups to prevent lead decay.

  • Handoff & Audit Trail: Seamless escalation to humans (chat → call → ticket) with full transcripts, consent logs, and CRM write-backs.

Channels We Orchestrate

Channels We Orchestrate

  • Search: High-intent keywords, offer-aligned landing pages, structured data for rich results.

  • Social: Thumb-stopping creative + server-side events to stabilize cost per lead.

  • Local: Maps, NAP consistency, reviews, and service-area content that actually ranks.

  • Content: Pillars, clusters, and shorts—built to rank and repurpose across channels.

  • Email/SMS: Behavior-triggered flows that welcome, educate, and convert without burning lists.

Why Teams Choose Market4Play

  • Speed-to-lead, solved. Automations and AI agents cover the gaps so qualified leads don’t cool off.

  • Proof, not promise. We show the trail from source to closed-won.

  • Compliance and deliverability. Consent captured with timestamp/IP/source, branded domains, DMARC/SPF/DKIM, and healthy lists.

  • Compounding advantage. Creative, channels, and lifecycle work together to raise your ceiling month over month.

FAQs

What results should we expect—and when?

Early wins often appear in 30–45 days from high-intent search + offer tuning. Compounding gains come from creative iteration, lifecycle flows, and Local/SEO momentum.

What channels do you manage?

Search (Google), Paid Social (Meta/TikTok/LinkedIn), Local SEO/Maps, Organic SEO, Email/SMS, and remarketing—sequenced to your ICP and offer.

How do you improve lead quality (not just volume)?

Offer clarity + form logic + AI triage + routing. Fewer tire-kickers, more sales-ready conversations.

How is success measured?

Pipeline and revenue. We track source → lead → qualified → opportunity → closed-won, with CAC, ROAS, velocity, and LTV.

What ad spend do we need to start?

Most SMBs begin at $2–8k/month per core offer/channel mix. We’ll right-size spend after a quick market/ICP scan.

Do you work with multi-location or service areas?

Yes. We map locations to service-area pages, local signals, and review velocity to lift Maps + organic.

Can you integrate with our existing tools?

Absolutely. Forms, phones, calendars, ad platforms, and messaging roll into one reporting spine. No rip-and-replace.

Do you set up AI chat/voice agents?

Yes. Brand-trained agents handle FAQs, qualification, and booking with a 5-minute speed-to-lead SLA and after-hours capture.

How do you keep us compliant and deliverable?

Clear opt-in language with timestamp/IP/source, STOP/HELP handling, preference center, branded sending domains, DMARC/SPF/DKIM, and ongoing list hygiene.

What’s included in your engagement?

Strategy, offer/messaging sprints, funnel builds, creative, media ops, lifecycle flows, dashboards, and weekly optimization cycles.

Do you guarantee results?

No gimmick guarantees. We commit to transparent targets, fast experiments, and decisions based on revenue data—not vanity metrics.

Who owns the assets?

You do—ad accounts, campaigns, audiences, landing pages, and content produced under your engagement.

What’s the commitment?

Month-to-month after an initial 90-day build/validate period (enough time to deploy, learn, and compound).

What do you need from us to start?

Access to analytics/ad accounts, brand assets, existing offers, calendars/phones, and clarity on ICP + territories. We handle the rest.

Make your inbox your best salesperson.

Grab a fast audit and we’ll show you where the wins are hiding—then build the plan to capture them.

Ready to build your growth engine?

Book a strategy call. We’ll audit your journey end-to-end and show you a practical path to more booked revenue.

From smart websites to automations, Market4Play fuels your digital growth.

Areas We Serve

Get In Touch

Contact Info

Main Phone: (518) 619-5180

Business Hours:
Monday to Friday: 6:00am to 6:00pm

Saturday & Sunday: Closed

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